Target Audience

Kate Nash

Kate Nash had a huge effect on the music charts and she got up in the charts by cleverly using MySpace and other social networking sites, in interviews Kate Nash she’s that “I love you” and “they made me famous” so she says pointing to a small crowd watching the interview. She made herself famous by not only emailing but making sites to let people listen to her music she didn’t want to go the conventional way by getting a independent or big conglomerate to represent her she instead took matters into her own hands. She used something that the media call rival marketing this basically means using the internet to promote you (the artist) and so she did very well.

Her MySpace was circulating very fast and before she knew it she had people commenting and adding her and saying make more music, please do performances. This is exactly what Kate Nash wanted and she had got it and before she knew it not only the UK but the world wanted Kate Nash on tour the press were quick to catch this fast artist take off.


Kate Nash started her career in 2005. She did a few local gigs, then she uploaded her music to MySpace then she found that people liked her no correct me loved her. She found a manager for herself before seeking producers for her music. Nash's debut was a single, "Caroline's a Victim"/ "Birds", produced and recorded in Iceland by Valgeir Sigurðsson and released through Moshi Moshi Records in February 2007.




The release was limited to 1000 copies, and was available on only 7 vinyl. Due to demand another 1000 copies were made and sold out. CD-promo copies were produced for distribution to the press and DJs etc., and are occasionally available for sale. It is featured on the CD Moshi Moshi Singles Compilation. A video for the song was released, directed by Kinga Burza, and received airplay on MTV2. The B-side, "Birds", later featured on her début album, Made of Bricks. Both tracks have also been released as MP3 downloads. She found herself a manager and a record label she wasn’t approached she took 1 year to sort this out.


Arctic Monkeys




Arctic monkeys emailed their songs around and gave out demos of their music and used all social network websites to make sure that they were known across the world and this worked very well.


All these executives are brainstorming to come up with strategies for saving the industry as the industry is losing money all the time due to limewire, sites that offer free music to download. Viral Marketing is one of these strategies, involving word-of-mouth marketing via blogs, internet forums and social networking websites this strategies works very well as we know that audiences prefer using the internet to download and receive demos instead of record shops and CD sales merchandise.

The Arctic Monkeys are a great example for how to break the mould on traditional marketing.

The four young artists from UK defied conventional industry wisdom by side-stepping traditional marketing procedures and making their music available free of charge via the internet. The resulting word-of-mouth buzz propelled them to the top of the charts. The word of mouth is one of the quickest and most effective strategies I think as all artists that have tried have succeeded within a few months mattering on the material they are selling.

The band was not bothered by the fact that fans copied their CDs and distributed them to friends this did effect them hugely though as they made a loss but a gain in a way as people heard more of their music . The Arctic Monkeys accepted that as a necessary step towards fame and eventually to fortune, by the time that nearly everyone around the UK and world had heard there songs and was hooked they then started making their fortune. Their profits were very big at the start and then they hit a dip in there music career but then they made their next album and then the money was rouletteing back into their pockets.




This rival marketing strategy paid off because by the time the Arctic Monkeys released their debut album last January, they were so well known that sales soared to 118,000 within days in Britain and that’s only Britain there was much more on offer for these young boys. They did a tour that went across Europe then vencherede to America and branched out to the rest of the world, much more success came there way, this just shows that you can market yourself and not have a producer, or record label


Metalica

In 1982, an unsigned Metallica gave away copies of their demo No Life Til Leather, and actively encouraged underground tape to tape trading of the recording to get the crowds talking about their music. This was a clever marketing strategies in the 1980’s you were only popular as a musician if you had a big fancy record label backing you. Metallica looked at this and said no we don’t follow tradition so the contrivursecail band went ahead a did exactly what they wanted to do and they started to publicise themselves.

Self Published free music is a powerful tool audiences understood this and saw this band as being brave and admired them for taking a unconvensial path. Crafted carefully and employed strategically as a social marketing tool, it can be easily used to build success in your creative career.

Death Magnetic is there most recent album to be released in 12th September 2008 chart position on this was 1st in most rock magazines and there still going strong metallic have published all these recent upcoming performances.

Even though Metallica have been going for 1981-20010 they are still going strong and have shown that if you market yourself at the start it doesn’t mean a rocky road ahead.