Online Revolution

Online revolution:

The online revolution is something that artists have seen as their advantage and used, most artists use rival marketing these days and in my opinion it is a much better way of publicizing yourself. As everyone has either easy access to the internet or has a phone that allow you to surf wirelessly, which is why it is a quicker and easier way to publish yourself.

Here are too artists that have used rival marketing:

Lily Allen 

Allen met her first manager, George Lamb in Ibiza. Allen was rejected by several labels, which she attributed to her drinking and being the daughter of Keith Allen. Lily used her fathers connections to eventually get signed to London Records a part of the Warner Music in 2002. When the executive who had signed her left, the label lost interest and she left without releasing the folk songs many of which were written by her father. 

Her manager introduced her to production duo Future Cut in 2004. They worked in a small studio in the basement of an office building. In 2005, Allen was signed to Regal Recordings; they gave her £25,000 to produce an album, though they were unable to provide much support for it due to their preoccupation with other releases such as X&Y (Coldplay) and Demon Days (Gorillaz).  

Allen created an account on MySpace and began posting demos in November 2005. The demos attracted thousands of listeners this where lily got her fame and published herself, and 500 limited edition 7" vinyl singles of "LDN" were rush-released, reselling for as much as £40. Allen also produced two mix tapes — My First Mix tape and My Second Mix tape — to promote her work: they included tracks by Creedence Clearwater Revival, Dizzee Rascal, and Ludacris. As she accumulated tens of thousands of MySpace friends, The Observer Music Monthly (OMM), a magazine published in The Observer, took interest. Few people outside of her label's A&R department knew who she was, so the label was slow in responding to publications wanting to report about her.

In March 2006, OMM included an article about Allen's success through MySpace. She received her first major mainstream coverage, appearing in the magazine's cover story two months later. The success of her songs convinced her label to allow her more creative control over the album and to use some of the songs that she had written instead of forcing her to work with mainstream producers and this allows to have her own original style. Allen decided to work with producers Greg Kurstin and Mark Ronson, finishing the rest of the album in two weeks. 

The social networking site was the primary hub for messages of support and sorrow from people who didn't actually know her following her January 2008 miscarriage. Allen received a 2008 NME Award nomination for the category of "Best Band Blog." Allen's songs have been downloaded from her MySpace page 19 million times. As at 9 February 2009, Allen had 448,000 MySpace friends. She was the fifth most popular musical act of 2008, according to the social networking site. Allen used her MySpace blog for controversies surrounding her. By February 2009 she had stopped the practice because "It's boring when people just pick stuff up and write about it. People get hurt, people get upset.” Lily is about to perform her last ever live gig at Big Chill Festival 2010. In my eyes Lily Allen has had allot of successes over the years and marketing herself through the internet has been very successful and she has definitely made her mark on the music industry and how to market yourself. She has had a great success in what she is doing and it’s a shame she has had to finish but every artists time come where they feel they have done everything and achieved as much as possible in their musical career.